Resources
Frameworks, tools, and case studies for founder-led companies navigating growth
Find everything mentioned across the site — all in one place.
These tools and case studies show how I work, combining clear thinking, structured but flexible execution, and real-world startup experience. Download any of the resources below to explore frameworks I use with founder-led teams navigating the messy middle: when traction is real, growth is accelerating (or needs to be), and operations are under pressure.
Harvard Forum: Using Jobs-to-Be-Done to Refocus Growth Strategy
This case study, published by the Forum for Growth and Innovation at Harvard Business School, shows how we used the Jobs-to-Be-Done framework to reboot a stalled growth strategy for an online education company. Through deep customer interviews and analysis, we uncovered hidden demand, sharpened product-market fit, and focused the roadmap around high-leverage customer Jobs.
Business Design Portfolio
This portfolio is more than another set of case studies. It offers a window into how I think, work, and create value—from uncovering user insights to building scalable startup systems. You’ll see how structured testing, insight-driven decision-making, and cross-functional collaboration come together to drive results. Use what you read to explore a new venture or scale what you are already building; it will help you pressure-test your approach and get a feel for what it is like to partner with me.
Evaluating Your Business Model: The Quick Test
This free startup planning tool helps you quickly test whether your business can reach its revenue goals. Based on Discovery-Driven Planning and Lean Startup principles, it guides founders through estimating target ARR, customer lifetime value, and beachhead market size. Helpful for early-stage startups validating product-market fit, preparing to raise capital, or building a go-to-market strategy. It is a fast, reality-check framework for pressure-testing whether your business model is truly viable.
Venture Plan on a Page (VPop)
Rooted in real-world startup experience, not theory, the VPop is a flexible, fast-moving strategy and planning tool for startup founders and operations leaders. It helps you clarify vision, validate Jobs to Be Done, define marketing plays, and align your team around what matters. Built for speed and iteration, it blends demand-side thinking with executional rigor. Ideal for teams navigating the messy middle, or reckoning, between early traction and scalable growth. Use it to pressure-test your business and guide planning.
Reach out if you’d like to talk through any of these resources or explore what it might be like to work together.